Mr. Reed brings a deep background of executive experience in business development, project finance, and marketing with multiple technology and financial innovators in teh renewable and energy efficiency space. He has led new-company product development and sales efforts, and has been in on the ground floor of five previous start ups. Mr. Reed has led efforts to penetrate markets with innovative products (including absorption gas heat pumps), created and supported new sales channels, and developed comprehensive financial and performance modeling of solar and energy efficiency technologies. He won a competitive new-technology development grant from the California Energy Commission, and has served as Principal Investigator directing a project to demonstrate a combined solar- and gas-fired absorption heat pump product being developed for a major hotel chain.
Mr. Reed earned his MBA from the University of Southern California, and is member of ASHRAE and AEE. He holds current accreditations as a Certified Energy Manager (CEM) and Certified Measurement and Verification Professional (CMVP).